Roots - Retailer Portal

1. Introduction

This Privacy Policy explains how Roots ("we", "our", or "us") collects, uses, shares, and protects personal information when your business uses the Roots Retailer dashboard, mobile application, and related services (collectively, the "Retailer Services").

By using the Retailer Services, you agree to the collection and use of information in accordance with this policy. We are committed to protecting the privacy and security of your business and account information.

2. Information We Collect

We collect several types of information to provide and improve the Retailer Services:

Business & Account Information

- Business name, license numbers, and store details - Owner, manager, and staff contact information - Login credentials and authentication data

Operational Data

- Product listings, inventory, and pricing - Orders, fulfillment activity, and payout records - Support requests and communications

Technical Information

- Device, browser, and IP address information - Log data, usage analytics, and diagnostics

3. How We Use Information

We use the information we collect to:

Provide, operate, and maintain the Retailer Services
Process orders, payouts, and fees
Verify licensing and prevent fraud
Provide customer and partner support
Send service, security, and account notifications
Improve platform performance and features
Comply with legal and regulatory obligations

4. How We Share Information

We may share information in the following circumstances:

With Customers

Your store name, listings, and order-related details are shared with customers to enable ordering and fulfillment.

With Service Providers

We share information with payment processors, delivery providers, and infrastructure vendors who help us operate the platform.

For Legal & Compliance

We may disclose information to regulators or authorities where required by law or to comply with cannabis regulations.

**We do not sell your business information.**

5. Data Security

We implement administrative, technical, and physical safeguards designed to protect your information, including:

Encryption of data in transit
Access controls and authentication
Monitoring and logging

No method of transmission or storage is completely secure. You are responsible for safeguarding your account credentials and limiting access to authorized users.

6. Data Retention

We retain your information for as long as your account is active and as needed to provide the Retailer Services. We may retain certain records longer where required to comply with legal, tax, or regulatory obligations.

7. Your Rights

Depending on your jurisdiction, you may have rights to:

Access the information we hold about your business
Request correction of inaccurate information
Request deletion, subject to legal retention requirements
Object to or restrict certain processing

To exercise these rights, contact us using the details below.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or platform notice. Your continued use of the Retailer Services after changes indicates acceptance of the updated policy.

9. Contact Us

For questions about this Privacy Policy:

**Email**: info@rootshtx.co

Retailer Privacy Policy

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